F-Shape Pattern And How Users Read — Smashing Magazine
▻https://www.smashingmagazine.com/2024/04/f-shape-pattern-how-users-read
length is not the problem — lack of rhythm is.
– Users spend 80% of time viewing the left half of a page.
– They read horizontally, then skip to content below.
– Scanning is often inefficient as users miss large chunks of content and skip key details.
– Good formatting reduces the impact of F-scanning.
– Add heading and subheadings for structured scanning.
– Show keywords and key points early in your headings to improve scanning.
– For engagement, alternate sizes, spacing, patterns.
– For landing pages, alternate points of interest.
– Visually group small chunks of related content.
– Keep headers floating in large, complex data tables.
– Add useful visuals to give users points to anchor to.
– Horizontal attention leans left: favor top/left navigation